Creativity has always been important in marketing communications. It’s the spark, the magic that stops people in their tracks and changes their attitudes and behaviours.Today, creativity is more essential than ever as a flood of content – from friends, the media, brands – competes for our attention. And yet, thanks to the rise of mobile devices, the opportunity to produce creative that is meaningful and relevant – that is more than just something that flashes past our eyes – has never been greater.
The Facebook Awards celebrate the agencies and marketers who are pushing the boundaries of creativity and showing the world what can be achieved on this new, connected canvas. Take a look at what some of the world’s top creatives had to say about them, and view the full list of winners here.
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